THE MUSTACHE ERA: WHY EVERYONE IS SUDDENLY SHAVING EVERYTHING ELSE
There was a week recently where it felt like every guy I looked at had quietly agreed on the same thing: keep the mustache, shave the rest. Gym,...
The Journal
Stories, ideas & small rebellions
The Tug Of Looks Journal is where we put context around our clothes — the people who inspire us, the small cultural moves that matter, and the way a single tee or hat can hold a memory. It exists to make pieces feel less transactional and more human — because clothes tell stories, and we want to teach our customers how to wear, keep and care for those stories.
The World According to Rick Owens
In an industry that cycles colours, trends and logos like clockwork, Rick Owens has quietly built a world of his own. A monochrome world, but not just a...
Casablanca’s Church Show and the Sermon of Style
Walking into a cathedral, you expect stained glass, silence, maybe the echo of a hymn. You don’t expect pounding house music, or models in lacquered tailoring and sportswear...
WAS THE 90s REALLY THE BEST DECADE FOR FASHION ?
Every era gets mocked before becoming ‘timeless.’ This evening, the Journal explores why...
THE HOODIE: FROM REBEL TO RUNWAY
The hoodie was never just about fabric, It started as a tool. Champion built it in the 1930s for warehouse workers in upstate New York, men who needed...
WHY BOMBER JACKETS ARE ORANGE INSIDE
Rescue orange wasn't born for fashion. Later MA-1 flight jackets were designed to reverse, turning pilots into a bright signal visible from the sky.
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