New to you: Quiet finds that passed the cut this week.

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ENTRY PIECES — UNDER ₦120K
Statement Shirts

Statement Shirts

Bottoms

Bottoms

Footwear

Footwear

Jackets

Jackets

Sweater & Hoodies

Sweater & Hoodies

Accessories

Accessories

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Alice Hollywood Hellraiser Blackout Hat

Alice Hollywood Hellraiser Blackout Hat

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TRYTHMCLUB RINGER TEE

TRYTHMCLUB RINGER TEE

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Light Wax Flare Denim Jeans

Light Wax Flare Denim Jeans

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Strike Boots 001 — Destroyed Black

Strike Boots 001 — Destroyed Black

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A FOUNDER'S EDIT

THE STUDIO SELECTS

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Let customers speak for us

from 4 reviews
Swift delivery, great product

Delivery was swift and the quality is amazing !! Also loved the attention to detail with the thank you card. Definitely ordering again soon

Emmanuel I
Nike Air Force 1 '07 - White
Nike Air Force 1 '07 - White
Happy with the purchase

The fabric is so good and i love the fit, was initially skeptical getting the L but turned out perfect !

Anthony C
Asymmetric Zip Mountain Hoodie - Beige
Asymmetric Zip Mountain Hoodie - Beige
They’re so comfy

They’re so comfy

Joel I
Speedcat OG - Red
Speedcat OG - Red
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Gothic Hardware Leather Jacket

₦1,508,500.00 NGN
₦1,508,500.00 NGN
Sale Sold out
Shipping calculated at checkout.
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THE JOURNAL

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  • Why Some People Always Look Put Together (Even in Basics)

    Why Some People Always Look Put Together (Even ...

    You know exactly who I’m talking about. They walk into the room wearing a plain white T-shirt, dark jeans, and sneakers. Nothing flashy, nothing new and every head turns. They...

    Why Some People Always Look Put Together (Even ...

    You know exactly who I’m talking about. They walk into the room wearing a plain white T-shirt, dark jeans, and sneakers. Nothing flashy, nothing new and every head turns. They...

  • How Lagos Built Its Own Version of Streetwear

    How Lagos Built Its Own Version of Streetwear

    For a long time, Nigerian fashion looked outward. Luxury tailoring, European labels, and polished silhouettes dominated the conversation. Style meant looking expensive. Imported. Approved.

    How Lagos Built Its Own Version of Streetwear

    For a long time, Nigerian fashion looked outward. Luxury tailoring, European labels, and polished silhouettes dominated the conversation. Style meant looking expensive. Imported. Approved.

  • MOWALOLA: What it means to be a Nigerian designer in a a world of labels

    MOWALOLA: What it means to be a Nigerian design...

    There’s a moment in fashion when a name stops being just a name and starts functioning as a signal that tells us where culture is heading next. For Lagos-born, London-based...

    MOWALOLA: What it means to be a Nigerian design...

    There’s a moment in fashion when a name stops being just a name and starts functioning as a signal that tells us where culture is heading next. For Lagos-born, London-based...

  • FIVE STYLE PREDICTIONS FOR 2026

    FIVE STYLE PREDICTIONS FOR 2026

    With the 2026 World Cup taking place in the U.S., sport driven streetwear is likely to continue gaining momentum. Soccer jerseys and football inspired footwear, along with other athletic elements,...

    FIVE STYLE PREDICTIONS FOR 2026

    With the 2026 World Cup taking place in the U.S., sport driven streetwear is likely to continue gaining momentum. Soccer jerseys and football inspired footwear, along with other athletic elements,...

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WHO WE ARE

Founded in 2018, TUG OF LOOKS is a Nigeria-based online store for curated premium men’s streetwear and fashion. We offer a structured, secure way to shop standout clothing online — sourcing distinctive pieces that reflect street-luxury without the gatekeeping. The name speaks to the constant push and pull between styles. While our pieces may be inspired by designer aesthetics, they are not endorsed unless explicitly stated. What defines us is intention: thoughtful selection, clear standards and consistency. At our core, we stand for accessibility without compromise, storytelling through style and world-building beyond clothing.

Relax— your order is in expert hands.

OVER 100 CURATED STYLES. 100+ INDEPENDENT VENDORS. 1 CHECKOUT.