New to you: Quiet finds that passed the cut this week.
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HOLLYWOOD CRAVING DISTRESS TEE
Regular price ₦122,950.00 NGNRegular priceUnit price / perSale price ₦122,950.00 NGN -
Onitsuka Tiger Mexico 66 Metallic Silver
Regular price ₦169,950.00 NGNRegular priceUnit price / perSale price ₦169,950.00 NGN -
SCULPTED FLARE TROUSERS
Regular price ₦188,999.00 NGNRegular priceUnit price / perSale price ₦188,999.00 NGN -
STUDDED DENIM FIELD CAP
Regular price ₦66,350.00 NGNRegular priceUnit price / perSale price ₦66,350.00 NGN -
ARCHIVE EAGLE ZIP HOODIE
Regular price ₦208,999.00 NGNRegular priceUnit price / perSale price ₦208,999.00 NGN -
Need A Pillow Thermal Top
Regular price ₦138,999.00 NGNRegular priceUnit price / perSale price ₦138,999.00 NGN -
WC CHOPPERS DISTRESSED CUT-OFF TEE
Regular price ₦96,350.00 NGNRegular priceUnit price / perSale price ₦96,350.00 NGN -
CARBON DRIFT UTILITY SHORTS
Regular price ₦166,350.00 NGNRegular priceUnit price / perSale price ₦166,350.00 NGN -
Sold outMR. HENRY STILL RUGBY POLO
Regular price ₦108,255.00 NGNRegular priceUnit price / perSale price ₦108,255.00 NGNSold out -
PINDEX TRACK JACKET
Regular price ₦202,999.00 NGNRegular priceUnit price / perSale price ₦202,999.00 NGN -
Pinstripe Hardware Wide Pants
Regular price ₦148,999.00 NGNRegular priceUnit price / perSale price ₦148,999.00 NGN -
Sold out‘Bound For Glory’ Distressed Tee
Regular price ₦118,999.00 NGNRegular priceUnit price / perSale price ₦118,999.00 NGNSold out -
Gnostic Neo-Gothic Crewneck
Regular price ₦142,399.00 NGNRegular priceUnit price / perSale price ₦142,399.00 NGN
START WITH PERSPECTIVE
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EDITOR’S PICKS
Curated selection, from the desk at Tug Of Looks.
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LOW PROFILE
Quiet pieces, no need for attention.
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DAILY UNIFORM
Built for repetition, styled daily.
AVANT-GARDE ESSENTIALS
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Strike Boots 001
Vendor:THE STUDIORegular price ₦515,850.00 NGNRegular priceUnit price / perSale price ₦515,850.00 NGN -
3D Printed Jeans — Archive 2010
Vendor:THE STUDIORegular price ₦282,900.00 NGNRegular priceUnit price / perSale price ₦282,900.00 NGN -
Alice Hellraiser Blackout Hat
Vendor:THE STUDIORegular price ₦120,850.00 NGNRegular priceUnit price / perSale price ₦120,850.00 NGN -
Y5 MASKE SUNGLASSES
Vendor:THE STUDIORegular price ₦223,999.00 NGNRegular priceUnit price / perSale price ₦223,999.00 NGN -
PROJECT GR “UNIVERSIDAD” BLACK GRAILZ TEE
Vendor:THE STUDIORegular price ₦110,250.00 NGNRegular priceUnit price / perSale price ₦110,250.00 NGN -
Holy Grail Patchwork Flare Pants
Vendor:THE STUDIORegular price ₦196,350.00 NGNRegular priceUnit price / perSale price ₦196,350.00 NGN -
Dragon Ryder Boots
Vendor:THE STUDIORegular price ₦602,950.00 NGNRegular priceUnit price / perSale price ₦602,950.00 NGN -
Megalace Geth Runners
Vendor:THE STUDIORegular price ₦589,650.00 NGNRegular priceUnit price / per₦633,950.00 NGNSale price ₦589,650.00 NGNSale -
Studded Cagole Leather Backpack
Vendor:THE STUDIORegular price ₦193,250.00 NGNRegular priceUnit price / perSale price ₦193,250.00 NGN -
Sold outGoth Studded Leather Strap
Vendor:THE STUDIORegular price ₦132,550.00 NGNRegular priceUnit price / perSale price ₦132,550.00 NGNSold out -
PROJECT G/R x MFM 333 Layered Camo Shorts
Vendor:THE STUDIORegular price ₦154,250.00 NGNRegular priceUnit price / per₦192,500.00 NGNSale price ₦154,250.00 NGNSale -
Midnight Reverie Camp Shirt
Vendor:THE STUDIORegular price ₦133,250.00 NGNRegular priceUnit price / perSale price ₦133,250.00 NGN
THE CIRCLE IS WATCHING
Access isn’t granted. It’s earned. Style your pieces, tag @whyalwaystugoflooks or @tugoflooksonline to get noticed.
Alice Hellraiser Blackout Hat

THE JOURNAL
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A few days ago I saw Nigerian artist ZayLevelTen on my feed. He had a bolapsd belt wrapped around his head. Not a bandana. Not a durag. An actual belt....
WHY THINGS LOOK UGLY BEFORE BECOMING FASHIONABLE
A few days ago I saw Nigerian artist ZayLevelTen on my feed. He had a bolapsd belt wrapped around his head. Not a bandana. Not a durag. An actual belt....
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You know exactly who I’m talking about. They walk into the room wearing a plain white T-shirt, dark jeans, and sneakers. Nothing flashy, nothing new and every head turns. They...
Why Some People Always Look Put Together (Even ...
You know exactly who I’m talking about. They walk into the room wearing a plain white T-shirt, dark jeans, and sneakers. Nothing flashy, nothing new and every head turns. They...
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How Lagos Built Its Own Version of Streetwear
For a long time, Nigerian fashion looked outward. Luxury tailoring, European labels, and polished silhouettes dominated the conversation. Style meant looking expensive. Imported. Approved.
How Lagos Built Its Own Version of Streetwear
For a long time, Nigerian fashion looked outward. Luxury tailoring, European labels, and polished silhouettes dominated the conversation. Style meant looking expensive. Imported. Approved.
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MOWALOLA: What it means to be a Nigerian design...
There’s a moment in fashion when a name stops being just a name and starts functioning as a signal that tells us where culture is heading next. For Lagos-born, London-based...
MOWALOLA: What it means to be a Nigerian design...
There’s a moment in fashion when a name stops being just a name and starts functioning as a signal that tells us where culture is heading next. For Lagos-born, London-based...
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WHO WE ARE
Founded in 2018, TUG OF LOOKS is a culture-driven fashion platform exploring the intersection of style, identity and contemporary streetwear. Through curated collections, editorial storytelling and community, we document the ideas shaping how people dress today.
What began as an online destination for distinctive fashion has evolved into a broader conversation around taste, self-expression and the cultures that influence them. From emerging labels and archive-inspired pieces to interviews, observations and original releases, every part of Tug Of Looks is guided by a belief that clothing is more than what we wear— it’s how we communicate who we are.
Beyond Streetwear.
OVER 100 CURATED STYLES. 100+ INDEPENDENT VENDORS. 1 CHECKOUT.



























