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WHO WE ARE

Founded in 2018, TUG OF LOOKS is a Nigeria-based online store for curated premium men’s streetwear and fashion. We offer a structured, secure way to shop standout clothing online — sourcing distinctive pieces that reflect street-luxury without the gatekeeping. The name speaks to the constant push and pull between styles. While our pieces may be inspired by designer aesthetics, they are not endorsed unless explicitly stated. What defines us is intention: thoughtful selection, clear standards and consistency. At our core, we stand for accessibility without compromise, storytelling through style and world-building beyond clothing.

Relax— your order is in expert hands.

OVER 100 CURATED STYLES. 100+ INDEPENDENT VENDORS. 1 CHECKOUT.