How Lagos Built Its Own Version of Streetwear
For a long time, Nigerian fashion looked outward. Luxury tailoring, European labels, and polished silhouettes dominated the conversation. Style meant looking expensive. Imported. Approved.
The Journal
Stories, ideas & small rebellions
The Tug Of Looks Journal is where we put context around our clothes — the people who inspire us, the small cultural moves that matter, and the way a single tee or hat can hold a memory. It exists to make pieces feel less transactional and more human — because clothes tell stories, and we want to teach our customers how to wear, keep and care for those stories.
MOWALOLA: What it means to be a Nigerian designer in a a world of labels
There’s a moment in fashion when a name stops being just a name and starts functioning as a signal that tells us where culture is heading next. For...
FIVE STYLE PREDICTIONS FOR 2026
With the 2026 World Cup taking place in the U.S., sport driven streetwear is likely to continue gaining momentum. Soccer jerseys and football inspired footwear, along with other...
THE MUSTACHE ERA: WHY EVERYONE IS SUDDENLY SHAVING EVERYTHING ELSE
There was a week recently where it felt like every guy I looked at had quietly agreed on the same thing: keep the mustache, shave the rest. Gym,...
The World According to Rick Owens
In an industry that cycles colours, trends and logos like clockwork, Rick Owens has quietly built a world of his own. A monochrome world, but not just a...
Casablanca’s Church Show and the Sermon of Style
Walking into a cathedral, you expect stained glass, silence, maybe the echo of a hymn. You don’t expect pounding house music, or models in lacquered tailoring and sportswear...
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